Digital Marketing Tips to Gain Listeners

If a music note is played but no one hears it, is it still music? Of course, it is. Having the talent to hear sounds the same way a mathematician solves equations is great: however, having a fan base that gets excited about your talent is the ultimate goal.

With the world population quickly growing in size, access to individuals becomes a difficult task. The problem many artists run into is how to get the smallest percentage of this global audience to tune into their music.

Here are some digital marketing tips to gain listeners and grow your fan base:

Social Media

Get active on social media outlets daily to connect with new followers and draw listeners to your profile and your music.  Each post that you published should be well thought out and use the appropriate hashtags to get your content in front of the right people.

Don’t be afraid to showcase your personality by posting “behind the scenes” videos such as family time, grocery shopping, or getting your hair cut or styled; these kinds of posts help your audience relate to you. While showcasing these special moments, you can incorporate your music in the background as a subtle form of promotion.

Streaming Services

Getting a tenth of a penny for every time someone listens to your song doesn’t seem like a lot, but having the ability for people to find your music online is essential to marketing your talent. Streaming services should be seen as an opportunity to not only make money but as a platform for new people to discover your music.

Getting on a Spotify Curated Playlist is one of the fastest ways to increase your fan base. Not sure how to get recognized for this? Check out our tips here.

Create A Challenge

A great example of a simple online challenge could be you recreating famous beats or songs with random items like soup cans and bottles. It shows your talent and brings listeners to your page to see what else you can do. The idea is to have a continuous flow of content available for listeners to stay on your page for as long as possible.

Covers & Remixes

These are great as long as you’re not making any money or revenue off of it. Don’t infringe on someone’s copyright by recreating what they made in an exact way. Instead, try putting out a well-known song or beat with your own personal touch. This could be the perfect getaway for introducing listeners to your more unique work.

Hopefully, these tips help bring you new listeners, but remember the most important thing to do with any endeavor is to do it consistently! Follow us on Instagram @BandPay.me for daily tips and advice!